The UAE is the gateway to the Gulf beverage market, and the most developed on-trade in the region.
Dubai and Abu Dhabi host a world-class hospitality scene: luxury hotels, destination restaurants and some of the most awarded bars in the world. Alcohol is permitted under licence, and the premium and non-alcoholic categories are both growing fast. For an international brand, the UAE is usually the first and most important market to win.
How Second Round helps in the UAE
- Market-entry strategy and distributor selection for the UAE
- On-trade advocacy across Dubai and Abu Dhabi venues
- Premium retail and travel-retail activation
- Representation at UAE trade events and competitions
- Independent reporting on distribution and rate of sale
Whether you are launching for the first time or want to reinvigorate an existing listing, we give your brand a dedicated presence in the market that matters most.
