How to launch a beverage brand in the GCC
Entering the Gulf beverage market is as much about navigation as ambition: the right distributor, the right pricing architecture, the right channels and a launch that actually creates demand. Second Round plans and executes market entry end to end so your first round in the region is a strong one.
Our market-entry scope
- Market feasibility, opportunity sizing and entry strategy
- Distributor identification, vetting and negotiation
- Pricing architecture and route-to-market design
- Regulatory and channel navigation for your category
- Launch planning and on-the-ground execution across on-trade and retail
Distribution facilitation, when it fits
For the right brands we also structure the distribution itself, sourcing and aligning the distributor best suited to your category and ambitions, then holding that partnership to shared targets.
Alcohol and non-alcoholic categories
Regulations differ across the GCC. Alcohol is permitted, licensed, in markets such as the UAE and Bahrain, while non-alcoholic beverages carry the opportunity across the whole region. We build your entry plan around the categories and markets that fit your brand.
